As new industries emerge from convergence new players appear as traditional industries are redefined. Problems stem from the increasingly fast pace of innovation creating anxiety around convergence and value in businesses, many times in the form of intangible assets, can become lost or hidden.

Where, when and how do companies create value and maintain competitive advantage for customers in a converging industry?

Rouse works in partnership with its clients to build control strategies to enhance a company's competitive advantage as well as the next, potentially more difficult step to implement them at the client.

A company must understand:

• The activities that create the competitiveness of its products or services and from there the customer value.
• How long customer value can be maintained.

By establishing control strategies a company will increase their revenue. It will become apparent what customer values ​​are important now and in the future and lead to better decision making regarding their development and partnerships. With the right control positions created with the right legal tools including IP, contract formation and confidentiality - the company will significantly reduce its costs controlling the wrong assets.

Supporting Technology Deals In China

How can my company participate in the Chinese market while protecting our core IP assets? The answer is not simply a legal solution. It depends on numerous factors such as how the deal is structured, the nature of your Chinese partners, and your control positions.

Our Springboard program supports scale-ups and mid-sized companies to commercialise their assets in China, whether through licensing, joint-venture or a wholly-owned subsidiary.

How we help

Using our 8 Key Components Framework, we work with you to map out your strategic options, profile your partners and negotiate deal terms. We bridge the gap in the commercialisation journey between exploring a potential opportunity and lawyers finalising the legal documents.